The time to create your video content is NOW. The world is waiting to hear from you, and there’s no better time than the present to get started. But as you develop those videos, keep in mind a few key points discussed below.
Attract prospective customers by creating videos that help them solve problems and answer questions.
IT’S NOT ABOUT YOU
As you develop video content, work hard to keep it focused on the viewer’s needs. Use your video content to solve problems and answer questions. Help people succeed. Not only will your potential customer appreciate it, so will Google because that’s the kind of content they want to put at the top of a search. Content that helps people do something or solve a problem and answer a question is considered high-quality content.
It’s tough for some businesses not to talk about themselves. For example, if you’re a successful, multi-generational business, the temptation is to dive into an endless list of attributes about why you should do business with them. All those years of experience. The awards. The list goes on and on. Unfortunately, no one cares. Sorry to be so direct, but it’s true.
BRAGGING IS OLD-FASHIONED ADVERTISING
When you watch commercial television, radio, and read a newspaper, you see advertisements that “interrupt” and force-feed a message that no one wants to hear. Those businesses that advertise on commercial outlets are renting an audience. They spend billions each year to force their way into the ears and eyeballs of people who don’t want to see or hear from them.
But that type of advertising does work. But only if you inject a constant flow of cash. A short duration campaign offers little benefit, according to account executives I know. For old-fashioned advertising to work, you need to launch multiple campaigns. It works if you got your name in front of those prospective customers nearly a dozen times before it sinks in. For example, I know of only one company in my community that waterproofs basements thanks to its constant advertising.
If you can afford old-fashioned advertising and previous experience says it works, then go for it.
But keep in mind that many of your prospective customers no longer view commercial television or listen to commercial radio. Many families cut the expensive cable television cord a long time ago and consume content through Roku, for example. Music listeners have so many options for commercial-free music that it would be difficult to name them all.
Other outlets like suburban newspapers and cable channels offer insert advertising. But again, the audience is limited and it’s not your audience!
WHAT TO DO?
A content marketing strategy is what you need. It’s not complicated to develop because it’s focused on what you do every day. The difference is that the content you create must appeal to your prospective customers or audience. As mentioned above, focus on their needs.
Creating helpful content builds trust among your viewers. When the time comes when they need your product or service, you’re the business they visit. In their mind, there’s no question where to go to solve a problem and answer a question.
Check out this blog post about 3D Auto Repair – Broken Care Stories Drive Business. The vehicle repair shop has posted a video every week for the last two years with tremendous success. DeepRoar’s Social Special Package helps because it offers bulk video creation at an affordable price and is designed for monthly or quarterly sessions.
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