Marketing for Auto Repair Shops – 3D Auto’s Story

I could watch Dan replace brakes all day. Seriously. The guy fixes breaks like a musician plays the guitar – movement is quick and effortless. Dan owns 3D Auto Repair, a shop located a few miles from DeKalb in northern Illinois. The shop offers all the regular services like oil changes and new tires, but 3D does bigger jobs too – replacing engines, updating the suspension on a 1941 pickup, and even tweaking the settings on a custom fuel system – the kind of work most small shops avoid.

Dan Doty, Owner – 3D Auto Repair

3D Auto Repair hired DeepRoar Content two years ago. Dan credits a 10% increase in shop revenue to the video he produces, a considerable ROI. DeepRoar’s Social Special Package helps any organization create video content on a schedule with great pricing.

SAVING TIME & MONEY

Once every two months, DeepRoar visits and records up to a dozen videos. Dan sits on a stool in his shop. I put a microphone on him, set up lights, and the camera. When I press the record button, he looks into the camera and starts talking about various customer vehicles and the symptoms – squeaky wheel, overheating, failed alternator, or whatever. He then explains how he fixed the issue and asks viewers to contact him if they’re experiencing similar issues. As Dan speaks, the viewer sees drop-in video along with graphics and still images to support what he’s talking about.

Dan Doty begins his video session.

LIMITED DOWN TIME

In less than an hour, Dan can voice a half dozen videos. For the rest of the day, I move around the shop with my camera and lights grabbing video and still images to go with Dan’s on-camera stories. After a quick, eight-hour day, Dan has completed enough video content for two or three months.

Business owners have no time for long, drawn-out meetings, email exchanges, phone calls, or other distractions. We work with our clients and help them find a video solution that saves time and money. Just as importantly, we help businesses embed the process in their schedule.