The Nuts & Bolts of video creation with DeepRoar Content
DeepRoar Content will manage your entire video creation process - start to finish. I'll work with you to identify the need, develop the plan, and then execute it.
NEED VIDEO IDEAS?
A fresh pair of eyes can point out the potential in your everyday operation. As an experienced storyteller, I know if I'm interested in what you do, others will be too.
I'm curious and ask questions and love research. All video projects need someone who can think beyond the obvious and envision an outcome aligned with your goals.
VIDEO FOR THE VIEWER
I'm also experienced with the creation of videos that answer questions and solve problems. In other words, I can help produce video content that helps your potential customers succeed. In doing so, you build trust and credibility along with an audience.
BUILD AN AUDIENCE WITH VIDEO
Building your own audience is an excellent use of video content. Once established, you'll no longer need to "rent" an audience from a television/radio station or newspaper. Those traditional media outlets provide an essential service - depending on where you live. But in some communities, a well-thought-out social media strategy is more cost-effective.
And the King of social is video.
But it's expensive, right? Not necessarily. DeepRoar's Social Special offers a cost-per-video of $162.50. That's a video with professional lighting and microphones shot on a DSLR camera with a high-quality lens. In addition, I offer my experience with video storytelling techniques developed over many years. My goal is for you to look and sound your absolute best, while also helping you create videos people will watch.
NOT JUST A VIDEOGRAPHER
Yes, you can hire someone with a camera and the ability to edit. But if you're creating content for your business - closing sales and growing your brand, I feel you do need someone like me to help you navigate the video process. Producing video requires the ability to think beyond the obvious, as mentioned earlier. The attention to detail and a professional eye make all the difference.
I know hiring a kid with a camera who knows how to edit is so tempting. Even hiring a local college class seems like a great idea. Agreed - these individuals need experience and I applaud anyone who wants to help them succeed.
But video is NOT only about putting two clips together with sound. Sometimes it's watching and studying the clips before you put them together - looking for the magic - and knowing how to bring that magic alive on the screen for the viewer.
When that happens, you feel it.
Creating content that builds an audience and helps you grow trust among your potential customers takes time. It also requires consistency. You will need to post a video every week or two. Over time, your audience will grow.
This is why I created DeepRoar's Social Special. The package makes it possible to create content on a regular schedule with a reasonable, fixed budget.
how often should i record?
One scenario is a monthly production schedule. We produce four videos for up to two minutes each. Once edited, you now have enough content to cover a weekly upload schedule for a month. Or perhaps we schedule a record session that's eight hours and record eight videos - enough for two months.
I have no problem with incorporating some of your personal images/videos into a video I'm producing for you. For the best result, I recommend reading our cheat sheet, which was created to help anyone shoot a better video. Now you can capture that rare and important moment you want your potential customers to see without scheduling a professional video session.
saving you time and money
As I mentioned above, I've produced a lot of video content. Every client I've ever worked with has encountered challenges with time and money - in that order. Companies without a large marketing department usually ask a member of the staff to manage the video production. That staff person has to add the video project to their already burdened workload. They spend hour after hour sorting through all that's involved in the creation of a video with endless phone calls and emails. It's too much.
- DeepRoar Content keeps it simple. We know how to navigate all the twists and turns involved in the creation of video content.
- We start with a site visit. This is a quick walkthrough of the location where the video production will be recorded. This step ensures there are no surprises on the day of the shoot, like too much noise or a less than ideal location.
- During the shoot, we coach and direct you in your on-camera presentation with simple techniques that help you get the best results. I've used these techniques to teach on-camera presentations in a college-level course for nearly a decade.
- When we deliver the first version of your video you will be amazed. My clients often comment on my ability to extract professional results from a jumble of video clips. That's my superpower. I am a careful listener and an equally careful editor. Underscore the word care - because I do. The end result is a buttery smooth video that you will be proud to post on your website and social media.